Positioning Your Personal Brand - Personal Branding Blog - Stand Out In Your Career

Situating Your Personal Brand - Personal Branding Blog - Stand Out In Your Career Having taken on this new job of blogging on the Personal Branding Blog (thank you again Dan for the chance!), I normally have been taking a gander at huge numbers of the other individual brands that are out there. A couple of names ring a bell immediately when you consider solid individual brands: Robert Scoble, Guy Kawasaki, Steve Jobs (the main non blogger), Jonathan Schwartz, Gary Vanynerchuk. Appears to me when you think about these people you additionally think about some attribute(s) about every one of them. Basically that is the position they consume in your psyche at whatever point you consider them. Take Robert Scoble for instance â€" I think blogging, I think Microsoft, and I think Video. So what does your Personal Brand rely on? Yet, as I survey them I likewise do my very own audit individual brand and where I need to drive my own image. Right off the bat I deliberately picked Buzz Marketing however chose to specialty ify it with applying it just to Technology â€" henceforth my blog Buzz Marketing for Technology was conceived. I went from wide to limit. Is it excessively restricted? Ask Gary Vanynerchuk and he would state no â€" I couldn't care less how little your specialty is … find what you need to do each day and DO THAT! (see Garys Web 2.0 Expo video ) Is your image development situated or to a greater degree a worth play? Buzz Marketing is more development than worth and I am certain you would favor more an incentive in this economy. As of late, I got a call from an old buddy who just got laid off and I did a speedy survey with him of his own image. He is an advisor that costs decrease endeavors. Incredible however in what ventures, in what parts of the organization I asked him â€" where won't you offer those types of assistance? What monetary worth would you say you were ready to make with those administrations â€" was it development, client closeness or simply cost decrease? Whichever way you make your image I trust you have to ceaselessly refine it, remember these things and test. Prune your image like clockwork and make certain to have a reasonable target (see keep going post on How to make a Personal Brand by turning into a Thought Leader ) 5 Tests for your Personal Brand Is your image target still important? Do you have to re-articulate it? Is your image a development or worth brand? Would it be advisable for you to move heading? Is your image wide or limited? Would it be a good idea for you to limit/broaden it more? What businesses won't your image play in? Would it be advisable for you to incorporate/reject more? Where in the organization won't your image play? Would it be a good idea for you to incorporate/bar more? Creator: Paul Dunay is the Global Director of Integrated Marketing for BearingPoint a Management and Technology Consulting firm and creator of the blog Buzz Marketing for Technology.